Small Presses and Little Magazines in the 1970s
Small presses, little magazines. 'Why small?' Walter Stone would always ask, 'why little? Why begin from a posture of defeat. Why believe the people who tell you they're the big boys are the big boys?' Small presses, little magazines: the adjectives categorize, evaluate, surrendering the field to the control of big business, mass media. Or is it elitism? 'We live in a mass society but the cognoscenti, there are only a few of us. have our small presses, our little magazines.' Yet even Virginia and Leonard Woolf didn't call the Hogarth Press a small press. They tried to make it look like a big press, even when, especially when, it didn't make money
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